The European e-cigarette market size is valued at USD 10.14 billion in 2024 and is expected to reach USD 30.22 billion by 2031, expanding at a CAGR of 12.9% during 2024-2031. In Portugal, e-cigarettes will generate revenues of USD 63.4 million in 2024.
In this article, we will briefly analyze the Portuguese vape market.
The market is projected to grow at a CAGR of 0.77% per year (CAGR 2024-2028). In terms of revenue per person, the Portuguese e-cigarette market is expected to be worth around USD 6.78 per person in 2024. The e-cigarette market in Portugal is experiencing rapid growth, fueled by the country’s progressive approach to tobacco product regulation. By 2024, the number of adult vapers in Portugal is estimated to be 250,000-300,000. This is no small number, considering the country’s population is between 10 and 11 million people.
Sales channels in the Portuguese vape market.
It is important to note that the Portuguese market has very strict laws regarding vaping. In addition, the Portuguese tax is the highest in Europe when it comes to nicotine e-liquids. Since 2023, this tax has increased to €0.323/ml. In addition, 70% of sales in Portugal are made in vape shops, 25% online and 5% in traditional stores. An average price in the first quarter of 2023, in Portuguese online retailers, was €3.21 for 10 ml of e-liquid. In addition, an important fact is that cross-border sales are prohibited in Portugal.
What systems do the Portuguese prefer?
According to the report, the Portuguese prefer open pod systems for vaping juices over disposable closed systems, and closed systems are not good value for money due to their high cost. The document also presents a comparison between products with open and closed systems, which is 95%:5%, respectively. Among open systems, 42% are advanced and 58% are basic.
However, in recent years, more and more vaping enthusiasts have switched to disposable e-cigarettes. And as we can see from the report, the disposable vape market in Portugal is booming.
The growth is attributed to growing health concerns and the desire or attempt to stop or reduce the consumption of traditional cigarettes, which have a low risk factor compared to combustible cigarettes. Specialized retail outlets, such as tobacconists and vape shops, are considered the most popular distribution channel. The most popular brands of e-cigarettes in the Portuguese market continue to be: Elf Bar, Glamee , Lost Mary, Crystal.
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The analyses are collected from the portals of global analysis agencies.