The European e-cigarette market size is valued at US$10.14 billion in 2024 and is expected to reach US$30.22 billion by 2031, expanding at a CAGR of 12.9% during 2024- 2031. In Portugal, electronic cigarettes will generate revenue of US$63.4 million in 2024.
In this article, we will briefly analyze the Portuguese vape market.
The market is expected to grow at a CAGR of 0.77% per year (CAGR 2024-2028). In terms of revenue per person, the Portuguese e-cigarette market is expected to be around US$6.78 per person in 2024. The e-cigarette market in Portugal is experiencing rapid growth, fueled by the country's progressive approach to e-cigarette regulation. tobacco products. By 2024, it is estimated that the number of adult vapers in Portugal will be 250,000-300,000. This is not a small number, considering that the country's population is between 10 and 11 million people.
Sales channels in the Portuguese vape market.
It is important to note that the Portuguese market has very strict laws regarding vaping. Furthermore, the Portuguese tax is the highest in Europe when it comes to nicotine e-liquids. Since 2023, this tax has increased to 0.323 euros/ml. Furthermore, 70% of sales in Portugal are made in vape stores, 25% online and 5% in traditional stores. An average price in the first quarter of 2023, in Portuguese online retailers, was €3.21 for 10 ml of e-liquid. Furthermore, an important fact is that cross-border sales are prohibited in Portugal.
What systems are preferred by the Portuguese?
According to the report, the Portuguese prefer open capsule systems for vaping juices than closed disposable systems and closed systems do not have a good quality/price ratio due to their high cost. The document also presents a comparison between products with open and closed systems, which is 95%:5%, respectively. Among open systems, 42% are advanced and 58% are basic.
However, in recent years, more and more vaping enthusiasts have started using disposable electronic cigarettes. And, as we can see in the report, the disposable vape market in Portugal is at its peak.
The growth is attributed to growing health concerns and the desire or attempt to quit or reduce consumption of traditional cigarettes, which have a low risk factor compared to combustible cigarettes. Specialized retail outlets, such as tobacco shops and vape shops, are considered the most popular distribution channel. The most popular brands of electronic cigarettes on the Portuguese market continue to be: Elf Bar, Glamee , Lost Mary, Ignity , HQD.
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The analyzes are collected on the portals of global analysis agencies.